Course summary:

• Understanding what internet marketing is and its benefits and challenges.

• Understanding marketing models, strategies and targeting customers and audiences.
• How to do Google Ads and Facebook Ads

5 Reasons why you should learn digital marketing?

1. Digital marketing is the top in-demand skill in the marketing industry and there are many digital marketing and advertising jobs vacancies.
2. Digital marketing allows you to be both creative and logical.
3. You can work in flexible, hybrid or remote working roles.
4. There are a broad range of roles to choose from including:

   - Digital Marketing Executive

   - Pay Per Click (PPC) Marketing Executive

   - Social Media Marketing Manager

   - Search Engine Marketing (SEM) Specialist

5. There are a variety of digital marketing specialities you can pursue, like email marketing and search engine optimisation (SEO) or content marketing, so you are opening the door to a wide range of future jobs and career paths.

5 Reasons why digital marketing is important for a business?

1. Digital marketing is important because it connects the business with its customers and it helps reach a larger audience. The potential customers you can find online is a much larger group than you’ll ever be able to attract with traditional marketing.
2. Reach anyone, anywhere at any time as there are no time and geographical boundaries.
3. Internet marketing is cheaper so save money while reaching more customers for less.
4. Get to know your audience and drive engagement to create brand loyalty. 
5. Track and monitor marketing efforts easily and instantly so you can measure impact and return on investment.

How much can I earn with a digital marketing role?

Junior digital marketing role salaries start from around £22,000 per annum.

More experienced digital marketing managers earn around £30,000-£40,000 per year.

If you pursue a digital marketing career to a senior or leadership role, you can earn around £50,000 a year or more.